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Google Play hyperlink:
https://play.google.com/retailer/apps/particulars?id=com.simdin.moss
Two months in the past I acquired a really constructive and inspiring suggestions from you concerning my indie recreation Little Journeys (I’m a solo dev). There are variety of adjustments and enhancements I’ve launched to the sport based mostly on you suggestions earlier than and after manufacturing launch. I assumed it could be attention-grabbing to share some data in regards to the steps I’ve taken to advertise the sport and knowledge I’ve collected. Please share any feedback, suggestions or ideas. It helps lots with persevering with the efforts.
I launched absolutely (manufacturing) the sport on Google Play in mid-August, so roughly 2m in the past and on the similar time I’ve launched a Google ADs marketing campaign on a really low finances (approx. $2/day). My aim is to study the way it works, analyze some statistics and discover issues, which could possibly be improved earlier than I enhance the finances (or resign if I resolve it will not fly). To date the sport has approx. 5k cumulative downloads. For the final 30 days avg. CPM is $0.33 and CTR 8.31%. What worries me is the person retention charge, which I feel is fairly low approx. 11%/1Day and 1.5%/7Days. My commentary from different knowledge (based mostly on Firebase occasions and many others.) is that many customers surrender on the first or 2nd mission, but additionally as soon as they attain 3-4 missions they proceed taking part in for for much longer (many extra missions). I think that is due to the too excessive blimp steering entry-level. It’s only a bit too tough to grasp the the management at first. You want a number of minutes of flying to discover a confidence and pleasure, and many of the customers surrender after a number of seconds. I do know that is fairly regular (as regards informal video games many of the customers surrender extraordinarily rapidly), however I really feel I have to discover a technique to make it simpler at first, and should result in higher retention stats.
One other story is monetization. It is F2P so there are some ADs within the recreation and (to this point) just one in-app product (“No ADs”). I did my finest to make sure ADs will not be intrusive – they seem fairly hardly ever earlier than a mission (and solely then), plus customers can watch ADs on request to revive after a crash or to get some further Propellers (you acquire Propellers to change them within the in-game retailer for numerous power-ups). The income from AdMob is clearly very low, however I feel it is regular at this stage. For final 30 days avg.CTR=4.37% and avg.eCPM=$1.80.
I’m nonetheless studying promotion and monetization particulars and I am completely happy to share extra stats in the event you’re . I am going to very a lot admire any recommendation you might share.
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