NBA Star Klay Thompson Calls NBA 2K’s Advertising and marketing Man A ‘Clown’

Golden State Warriors guard—and I’ll get this out of the best way now, my favorite participant at the moment within the NBA—Klay Thompson was watching ESPN the opposite day, and didn’t like what he noticed.

In a section on NBA Right this moment, the hosts have been interviewing a person who’s legally generally known as Ronnie Singh. Singh, a long-time worker of 2K, was recognized merely because the “digital advertising and marketing director” for the NBA 2K sequence, however as these video games have elevated in reputation—and additional entangled themselves within the worst excesses of influencer and model tradition—he’s now merely “Ronnie 2K”, the general public face of your entire franchise.

If there’s an announcement to be made in regards to the recreation, he makes it, if there’s an interview available, he’s the one on digital camera. The person has nearly a million followers on Instagram, and could be seen in any respect the fanciest events for manufacturers, networks and gamers.

Which is what he was doing on ESPN yesterday, answering softball questions on stuff like talent scores and whether or not any NBA participant had ever tried to bribe him to extend their stats (reply: sure, typically). Right here’s how the section went based on Singh’s Instagram:

The perfect half got here afterwards, although, when Thompson took to the feedback to name Singh a “clown”, saying “I believed NBA on ESPN meant protection of a number of the greatest athletes on the planet? Not interviewing a promoter…do higher ESPN”.

Please observe that this spicy serve of sports activities beef didn’t magically seem in a single day. Fittingly, seeing as Singh’s look touched on participant scores, Thompson had taken to social media final month to disagree together with his personal score in NBA 2K23, placing a vomit emoji subsequent to his three-point score of 88—good for second in your entire league—and telling the 2K23 staff to “put some respect on my identify you bums”.

As Singh explains within the ESPN section yesterday, that’s an excellent score, solely skewed as a result of Thompson’s personal teammate Steph Curry has damaged the three-point recreation so traditionally that 2K’s scores needed to transfer like this to accommodate. However gamers beefing with sports activities video games over their stats is nothing new; I bear in mind working at EB Video games in 2003 and a few gamers from my native Nationwide Rugby League membership (the Canberra Raiders) got here in and have been livid at their very own scores, and that was 19 years in the past; this specific level of competition has solely worsened within the a long time since now that gamers can complain on to builders by way of social media.

So sure, Thompson—a serial complainer who additionally felt slighted that he didn’t make the NBA’s listing of its greatest 75 gamers ever—is usually simply airing a petty grievance on Instagram. However I additionally suppose together with his newest feedback, about ESPN interviewing “a promoter”, he’s onto one thing.

I mentioned in my 2K23 evaluation that:

This recreation isn’t even about video video games anymore. It’s working exterior of these slender confines. That is trendy sports activities, that is broadcast cash, that is manufacturers, that is content material, that is uncooked, bare greed. For 2K23 the basketball is simply the vessel, the excuse. There isn’t a extra refined instance of the dysfunctional extra of contemporary life and its damaged markets than this drained outdated online game. There are few different AAA sequence so outlined by their starring position in monetary earnings calls.

That is what I’m speaking about. The online game, the broadcasters and the league itself are so entwined that it’s onerous seeing the factors at which they separate. For the NBA that’s nice information, for ESPN it’s a business necessity and for the NBA 2K sequence it’s one of many greatest causes it’s such a grind to be round. It’s a bummer that Thompson’s feedback come off as bitter grapes, then, as a result of he has some extent, it sucks!