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That is not what he says. He says it is 15 % of their content material and companies, excluding {hardware} income. Which might be round 1.8 billion per 12 months for 25+ million subscribers. Which in flip means Microsoft makes simply $72 per Sport Move subscriber per 12 months – when at full value it might be thrice as a lot. It means principally each subscriber they’ve makes use of the conversion and will get Sport Move without spending a dime.
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