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PUBG Cellular and world-renowned automobile producer Maserati have introduced a brand new partnership, bringing three of Maserati’s luxurious sports activities vehicles into the sport.
Two of the vehicles are the MC20 tremendous sportscar and the Levante SUV. A 3rd, thriller automobile can also be included within the partnership as an unlockable bonus.
“We’re at all times seeking to present gamers with partnerships that enrich the PUBG MOBILE expertise. With Maserati’s historic file of remaining on the forefront of their business, they made the proper associate for us to collaborate with,” stated Tencent Video games head of PUBG Cellular publishing Vincent Wang. “We’re thrilled to assist deliver collectively the worlds of automotive design and interactive gaming because the digital world expands and turns into extra essential to the event of worldwide expertise as an entire.”
Driving into the long run
Quite a few manufacturers have turn out to be more and more involved with cultivating a presence inside the rising metaverse, and benefiting from the distinctive promoting alternatives supplied in video games. PUBG Cellular alone has already seen quite a few collaborations with massive names outdoors the video games area, together with Ok-pop band Blackpink and automobile producers equivalent to Dodge, McLaren and Koenigsegg Lamborghini. Such crossovers permit manufacturers to deliver their merchandise to the eye of latest audiences whereas establishing their presence inside the digital world.
The truth that one of many vehicles included within the occasion is unannounced does increase an necessary query: why the secrecy? It’s attainable, albeit unlikely, that this new automobile remains to be below growth, wherein case Maserati can be utilizing the platform supplied by PUBG cell as a part of its promoting marketing campaign. This stays speculative in the meanwhile, however would make for an attention-grabbing transfer, and yet one more piece of proof pointing to the exceptional promoting energy of gaming.
The occasion runs from November 18th till December thirty first.
Earlier this 12 months, we listed PUBG Cellular co-developer Tencent as one of many high 50 cell recreation makers of 2022.
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