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Samsung was the primary firm to indicate off a 4K TV primarily based on QD-OLED know-how at CES 2022, and it’s now the primary to introduce a 77-inch mannequin — the S95C Samsung OLED 4K TV, which was unveiled at CES 2023. The information got here at some point after Samsung Show confirmed it might present its next-gen “QD-OLED 2023” panel on the present in a 77-inch dimension.
When QD-OLED-based TVs debuted in 2022, Samsung and Sony revealed the primary two 4K TVs fashions inside hours of one another: the Samsung S95B and the Sony A95K. Each TVs proved to be completely beautiful when it comes to image high quality, leaving our reviewer no selection however to award them a uncommon 10/10 ranking. However the TVs themselves weren’t particularly giant; solely 55- and 65-inch sizes have been launched.

As QD-OLED is a brand new know-how, with new fabrication necessities, this was anticipated. However it additionally kicked off quite a lot of hypothesis over how lengthy it might take Samsung Show (at present the only real producer of QD-OLED TV panels) to create bigger sizes. The reply, apparently, is just not lengthy in any respect.
The bigger accessible dimension is the primary promoting level for the S95C, however Samsung says you’ll additionally get a number of different advantages, too, like a lift in brightness. The brand new panel makes use of OLED HyperEfficient EL materials mixed with optimization software program for up-to-2,000 nits of brightness. There’s additionally an improved native refresh charge of 144Hz (up from the S95B’s 120Hz), and it has AMD’s FreeSync Premium Professional certification, one thing Samsung claims is a primary within the OLED TV world, each of which ought to make gaming smoother.
Talking of gaming, the S95C additionally will get Samsung’s up to date Gaming Hub for Tizen OS, which has entry to cloud gaming platforms like Microsoft Xbox, Utomik, and Amazon Luna. New for 2023 is 4K help for Nvidia GeForce Now, which Samsung says has by no means been beforehand supplied.
And whereas the S95C continues to be one of many thinnest TVs in the marketplace, Samsung has upgraded the audio system, utilizing a Dolby Atmos-capable, top-mounted, 4.2.2 channel setup, with 70 watts of energy. This brings with it a number of design adjustments too. Now, as an alternative of a super-thin display screen with a thicker backside portion, the display screen is a bit thicker, but it surely’s a uniform thickness, very like Samsung’s QLED TVs. The similarity extends to the backpack-style breakout field that homes the S95C’s connections — it now sits on the again of the middle stand.
In typical CES model, Samsung hasn’t mentioned when the 77-inch S95C will go on sale or how a lot it’ll price, however we’ll probably get these particulars by the tip of March 2023. What we do know is that LG at present costs its 77-inch OLED TV fashions at about $1,000 greater than its 65-inch fashions.

If we observe that system for QD-OLED pricing, we may be $3,800 to $4,000, on condition that Samsung debuted the 65-inch S95B at $2,800. It’s value noting that it noticed a serious worth drop to only $2,000 throughout 2022’s end-of-year Boxing Day gross sales, so we might effectively see decrease pricing on the S95C by the tip of 2023.
One other guess primarily based on previous patterns: Sony will debut its personal 77-inch QD-OLED TV in 2023, too.
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