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The UK’s CMA continues to offer points for Microsoft because the tech big tries to get its buy of Activision Blizzard accredited throughout the globe.
Whereas it might have appeared at one level that this deal could be a simple feat for Microsoft, every day now it looks like the possibilities of it closing are happening at an alarming fee.
We noticed a part of that occur as we speak, with the CMA publishing its provisional ruling which explains why it at present sees this merger as one thing that’ll finally make the {industry} much less aggressive, and be unhealthy for shoppers.
GamesIndustry.Biz’s Christopher Dring factors out some fairly revealing numbers which will additionally assist clarify why the CMA is taking the stance it’s.
In accordance with a survey run by the CMA, 73% of gamers acknowledged that they’re a PlayStation consumer due to Name Of Responsibility, whereas solely 69% of customers stated it was the first-party exclusives that drove them to the platform.
Futhermore, when requested if the present Name Of Responsibility title out there was not launched on PlayStation, 53% stated they might have nonetheless caught with the platform, whereas “round three in ten,” or 31% would have purchased one other machine. 7% of individuals stated they simply wouldn’t have purchased a gaming machine.
Of the individuals who stated they might purchase a special or one other gaming machine, 61% responded they might purchase an Xbox over going with a PC able to the video games they might look to play.
These survey outcomes shed extra mild on why the CMA is taking the stance it’s, and imposing what may very well be industry-changing alterations to the deal if it occurs with considered one of its advised situations.
Microsoft is doing no matter it may to get the deal by means of, so we’ll nonetheless must see the way it develops within the coming weeks.
Supply – [GamesIndustry.Biz, UK CMA]
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