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In case you’re a cell sport developer you already know all about Highlight, the main cell promoting platform. You most likely depend on it to deliver customers to your video games of their droves.
Nicely learn on, as a result of modifications are afoot.
Firstly, it’s not referred to as Highlight any extra. To any extent further you’ll be coping with Gamelight, following a significant rebrand.
Gamelight is rising quickly, including new options and instruments on a regular basis, so we thought this could be second to be sure you’re in control.
For the uninitiated, Gamelight was Initially launched by Germany-based cell sport developer and writer LOUD Ventures, an organization whose earlier titles have reached the highest 10 highest-grossing and free app rankings in additional than 30 international locations.
These international locations embrace main markets just like the US, the UK, Germany, and France.
So how does it work?
In response to Gamelight co-founder Günay, “Gamelight’s algorithm analyzes customers’ playtime, engagement, competitor sport utilization and demographics knowledge to establish customers with the very best likeliness of long-term engagement on our companions’ video games.”
Fellow co-founder Florian provides, “We have now unique entry to the stated knowledge factors, whichplaces us in a transparent benefit over different UA sources which are merely linked to 3rd celebration apps.”
Gamelight additionally makes use of a singular rewarded playtime system, which sees gamers incomes factors primarily based on how lengthy they play for. Successfully a loyalty program, this method has confirmed enormously efficient at creating a loyal playerbase.
The platform targets options like age, gender, competitor video games, and lookalikes to supply bespoke suggestions to every participant individually, whereas on the identical time optimizing advert campaigns for the absolute best ROAS and Retention Fee.
Actually, Gamelight boasts a 100% advertiser retention fee, with zero churn.
All of this performance is on the market by an intuitive dashboard, presently being utilized by among the largest cell sport publishers on the planet.
This highly effective instrument offers advertisers complete management over their UA campaigns and concentrating on preferences, whereas additionally offering huge datasets to assist them make their subsequent strikes.
You’ll be able to learn extra in regards to the Gamelight dashboard and its distinctive options HERE.
To speak to certainly one of Gamelight’s cell sport advertising consultants, write to [email protected]
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