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Treatment Leisure, the studio behind the upcoming Alan Wake 2 and creator of the Max Payne franchise, has introduced a brand new brand design for the primary time in over 20 years
Talking in a weblog publish, the Swedish developer spoke about its goals to ‘refine’ its visible identification with the brand new brand.
Just a few years in the past, as our studio has been remodeling from making a single recreation at a time to creating a number of concurrently and increasing past the borders of Finland, to a second location in Stockholm, Sweden, we launched into a mission to refine our visible identification.
Creating a brand new brand and a refreshed visible identification for Treatment was an emotional journey, like something to do with artwork. For longtime Treatment followers, you absolutely know the way very important creative route is for us. Not simply in our video games however from the standpoint of how our studio identification appears to be like. To not point out our hoodies!
As a recreation growth studio, we’ve got come a good distance since 1995 after we received our begin. Treatment is consistently evolving.
The bullet within the letter “R” within the outdated brand represented the period of Max Payne, however the Treatment of now could be a lot larger than a single recreation; we’ve got an entire portfolio of video games, new and outdated.
It was time to replace and redefine our visible identification to convey extra consistency, showcase our evolution over time, and higher specific our imaginative and prescient of as we speak’s Treatment.
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The Treatment brand means rather a lot to us, however we all know it additionally means rather a lot to you. Just like the video games we create at Treatment, we approached this course of with nice care, consideration and loads of ardour!
We need to create memorable worlds, tales, and characters so that you can expertise via our video games. We wished our new brand to replicate how we continuously evolve and proceed creating thrilling video games with the perfect individuals. Nonetheless, it’s all nonetheless one Treatment the place brave creativity thrives. We hope you want the brand new look.
Our future is extremely thrilling. Regardless of virtually three many years within the recreation trade, in some ways it feels we’re solely getting began. You may look ahead to Alan Wake II later this 12 months and several other nice Treatment experiences to play within the coming years.
Treatment is at the moment juggling many new initiatives along with Alan Wake 2, together with remakes of Max Payne, Max Payne 2, a Management spin-off, and extra.
Alan Wake 2 is especially noteworthy as followers have been clamouring for a follow-up to 2010’s Alan Wake for years, and at one stage the sport was in manufacturing however finally shelved in favour of Quantum Break and Management.
Nonetheless, Treatment introduced at The Recreation Awards 2021 that Alan Wake 2 was formally within the pipeline and is scheduled to launch on PS5, PC, and Xbox Collection X/S in 2023. Again in February, the studio mentioned the sport was now playable from begin to end, and later reiterated its dedication to a 2023 launch.
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