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Based mostly on knowledge supplied by Circana’s PlayerPulse, 52 % of Swap consoles are feminine owned in the US. Circana was beforehand often known as NPD and gives month-to-month gross sales figures within the area.
You is likely to be curious as to how Swap’s quantity compares to different platforms. Nintendo’s console has the very best quantity of feminine customers, however 50 % of gaming PCs are feminine owned. The following closest is Xbox Collection with 45 %. PlayStation 5 is the bottom at 41 %. Once more, this is applicable to the US solely.
As for 2023 as an entire in the US, 47 % of console online game gamers are feminine. Additionally in case you’re curious, 50 % of PC online game gamers are feminine and 54 % of cellular online game gamers are feminine. Every one in every of these stats is a 1 % improve year-over-year.
Nintendo has beforehand spoken in regards to the influence of feminine customers on Swap. In 2019 for instance, Nintendo of America president Doug Bowser stated extra feminine shoppers are shopping for Swap Lite over the unique system. You may learn extra about that right here.
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