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In April 2021, on the peak of Net 3 Mania, Sega was one of many greatest corporations to pledge its future to the rip-off that was “play to earn”. Now, simply two years later and after the ass has utterly fallen out of that market, Sega has had a change of coronary heart.
As we wrote on the time, in a narrative with the headline ‘Sega Desires To Promote NFTs, Can Fuck Proper Off’:
Sega Japan introduced earlier right this moment that it will likely be stepping into the NFT enterprise, partnering with (and shopping for a stake in) an organization known as Double Leap Tokyo, with plans to not solely promote character-related tokens, however NFTs in future video games as properly.
The announcement is skinny on particulars, however as Pocket Gamer reviews, Sega hopes this “would be the begin of a sequential growth into a wide range of content material, together with IPs at the moment in improvement and new IPs to be launched sooner or later.”
These plans are actually largely achieved for. In an interview with Bloomberg, Sega’s co-Chief Working Officer Shuji Utsumi has stated the corporate will now “withhold its greatest franchises from third-party blockchain gaming initiatives to keep away from devaluing its content material”, and also will be “shelving plans to develop its personal video games in that style at the least for now”.
“We’re wanting into whether or not this expertise is de facto going to take off on this trade, in spite of everything”, Utsumi advised the location, including that whereas its “greatest franchises” are off the desk, “lesser identified” properties like Three Kingdoms and Virtua Fighter will nonetheless be seeing some NFT tie-ins, albeit from third-party suppliers.
His greatest quote, nonetheless, is the place he bluntly says “The motion in play-to-earn video games is boring. What’s the purpose if video games are not any enjoyable?” My man, we had been telling you that in 2021, glad you lastly got here round.
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