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A brand new cell recreation improvement studio, Closing Concept, has secured $2.3m in funding in a spherical led by video games funding agency a16z.
The studio guarantees to deal with that perenially nebulous however nonetheless invaluable viewers of “non-gamers” who they consider their two new titles, each seemingly based mostly round housing, will enchantment to. The cash comes from an all-star line up of investor corporations such because the aforementioned a16z (Joshua Lu, previously of Zynga and Meta), Powerhouse Capital (who’ve additionally invested in Playtika and Scopely) and founding father of Proletariat video games Seth Sivak.
Co-founder Nitin Rajinikanth commented, “Video games have historically been all about fantasy, a tough fork from the actual world. We began Closing Concept as a result of we consider there’s a possibility for enjoyable that’s nearer to the world we stay in.”
“Our first two titles, HOUSE RUSH! and NEIGHBORHOOD RUSH! are for the 70M+ individuals who browse Zillow only for enjoyable,” he provides. Home Rush itself is presently obtainable to join playtesting on iOS.
Speeding into the neighbourhood
Though details about Closing Concept is skinny on the bottom for now, it’s possible that they’ve been engaged on their two debut titles in stealth mode for a while now. With the titles releasing on cell we will speculate they is likely to be pertaining to the hypercasual or hybridcasual market which is the place most stereotypical non-gamers may be discovered.
Lots of the firms the buyers have beforehand labored in – or invested in – embrace a bevy of our Prime 50 Recreation Makers of 2022, akin to Playtika or Blizzard. We are able to safely decide that the enchantment of a studio like Closing Concept, the place the co-founders observe they’ve already efficiently had two of their firms purchased when pursuing comparable methods, is probably going the potential cash made upon exit.
What’s most fascinating, nonetheless, is that Rajinikanth touches upon the “strategic mixture of gaming consultants and actual property operators + influencers” that Closing Concept will apparently utilise of their improvement. It’s an eclectic combine actually, however simply the concept alone of what they could be trying to accomplish is certain to convey important consideration to the corporate.
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