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Cyberpunk 2077’s extremely acclaimed and big enlargement, Phantom Liberty, virtually seems like its personal recreation. That’s most likely as a result of the builders behind the enlargement spent over $60 million on growing Phantom Liberty and $21 million on advertising and marketing it, bringing the entire price of manufacturing the DLC to about half of what it price to develop all the Cyberpunk 2077 base recreation. And Cyberpunk’s prices rise much more once you issue within the fortune CD Projekt Purple spent simply plugging up the unique launch’s worst issues after its disastrous launch.
After launching in a reasonably terrible state in 2020, CDProjeckt Purple’s large open-world RPG Cyberpunk 2077 has obtained quite a few updates, bug fixes, and even a well-liked Netflix anime. All of this helped the futuristic RPG develop into extra in style than ever. And whereas some say the sport’s core issues can’t be mounted, CDPR hasn’t given up on Cyberpunk 2077. The RPG’s solely deliberate DLC, Phantom Liberty (and the free 2.0 replace) launched on September 26 to rave opinions, and followers declaring the sport “saved.” However constructing one thing like Phantom Liberty isn’t low cost.
On October 5, throughout an investor’s presentation, CDPR revealed the entire finances for Phantom Liberty. Its prices have been cut up between zł275 million on “direct manufacturing expenditures” and one other zł95 million on “advertising and marketing marketing campaign prices.” If we do some changing, that equals out to simply about $63 million and $21 million in USD, respectively, or roughly $84 million complete.
As some extent of comparability, it reportedly price $174 million to develop Cyberpunk 2077. That quantity will get ever bigger once you issue within the $142 million CDPR spent on advertising and marketing the dystopian RPG. these numbers, it’s virtually spectacular how little cash CDPR spent on advertising and marketing the brand new DLC in comparison with the principle recreation.
Regardless of the way you slice it, spending almost $85 million on growing and advertising and marketing a single enlargement is wild and an indication of simply how costly recreation growth is as of late. It’s additionally an incredible instance of how huge, costly video games aren’t allowed to be flops.
Cyberpunk 2077 needed to be a beloved hit, irrespective of the price
One other fascinating quantity revealed throughout the presentation is that CDPR spent zł178 million or about $40 million USD on bringing the sport to next-gen consoles and constructing the sweeping 2.0 replace. Add that quantity to the above Phantom Liberty figures and you would feasibly declare CDPR spent virtually $125 million on fixing Cyberpunk 2077’s picture and saving its popularity.
Nonetheless, based mostly on how well Cyberpunk 2077 and its new expansion are selling after the replace—CDPR claims there was a “surge” of gross sales following replace 2.0—the corporate is probably going going to wind up making some huge cash off the sport. CDPR identified throughout the investor presentation that it’s “assured” that the DLC and its predominant recreation will likely be “huge sellers” for a very long time, pointing towards the continued gross sales of The Witcher 3 and its DLC years after launch.
With the event of the Cyberpunk 2077 sequel beginning and information of a live-action spin-off within the works, it is smart that CDPR could be keen to speculate a lot cash into ensuring Cyberpunk 2077’s legacy amounted to greater than a failed launch and dangerous console ports. It wanted the sport to be an enormous hit with thousands and thousands of followers. And it obtained there, even when it price some huge cash ultimately.
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