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Sensor Tower has begun producing back-dated experiences credited to the work of ‘Timothy, your pleasant neighborhood AI’.
The newest instance is entitled ‘Hypercasual video games efficiency on Android platform: Q1 2023 evaluate’ with a publication date of April 2023. It is also attainable to additionally discover experiences equally relationship again to April which might be additionally the work of Timothy, regardless of web archives suggesting that the articles had been revealed not too long ago.
AI-produced experiences may be discovered right here, right here and right here. Regardless of the April publishing date, XML sitemap knowledge exhibits that the (appropriately sufficient) AI Chat Purposes On iOS report, for instance, was revealed October 17.
In the meantime Timothy himself – as pictured on this story and his articles – is the product of DALL–E and was created on September 6 2023 utilizing the immediate “Picture of pleasant AI robotic wanting much like Timothy from StarCraft” in response to picture metadata.
However is he AI-ny good?
Timothy’s most up-to-date ‘deep dive’, ‘Hypercasual video games efficiency on Android platform: Q1 2023 evaluate’ is a straightforward prime 10, itemizing the highest 10 video games by income on Android, earlier than providing a comparatively easy commentary on every recreation’s efficiency.
Timothy’s different work follows an analogous sample: taking easy knowledge and writing a sentence for every entry.
In the latest report, Timothy writes: “Bus Simulator : Final, a sensible bus simulation recreation, noticed a slight lower in income in comparison with the earlier interval. Regardless of this, the sport nonetheless managed to generate substantial income, indicating its sturdy presence available in the market. The sport additionally noticed a major enhance in downloads, suggesting that it continues to draw new customers.”
Whereas Ice Brick Breaker “a easy but addictive idle recreation, skilled a major enhance in each income and downloads. This could possibly be attributed to its easy-to-play nature and the truth that it may be performed passively, making it a well-liked selection amongst customers.”
PocketGamer.biz reached out for touch upon Sensor Tower’s use of AI for content material creation and whether or not this may proceed to be a part of its advertising and insights strategies transferring ahead.
“As our prospects are asking for extra context and session together with our knowledge, Sensor Tower’s (human) insights group is spending extra time on customized experiences and extra sector based mostly evaluation. We’re within the early days of seeing if AI generated short-form posts generally is a public going through and factual complement to those deeper insights pushed experiences,” stated Seema Shah, senior director of analysis and head of investor analysis at Sensor Tower.
Jobs for the Bots?
Whereas it might be completely coincidental, these AI-written releases are taking place throughout an analogous time-frame that noticed Sensor Tower lay off 40 members of employees (in September), together with a number of outstanding executives such because the CMO, CPO, and CFO. Studies on the time recommended that nearly all the advertising division had been eliminated.
“Sensor Tower’s administration group took needed steps to reorganise and right-size our enterprise below a gifted and skilled senior management group,” the corporate stated on the time.
Is immediately’s reveal of Timothy’s AI-derived experiences the most recent instance of AI impacting employment? Can AI ever hope to offer the identical depth and perception as a human analyst? Tell us your ideas through X under.
Analytics specialist Sensor Tower are producing AI-driven insights experiences. What do you reckon? Can AI beat human analysts to the punch? Tell us under. https://t.co/SFk9BDnPmm
— PocketGamer.biz (@pgbiz) November 22, 2023
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