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First reported by Rock Paper Shotgun, console gamers of older Murderer’s Creed video games like Origins, Odyssey, and Valhalla encountered Black Friday advert pop-ups for the most recent entry, Murderer’s Creed Mirage, whereas attempting to entry in-game menus. Ubisoft has since said that the advertisements appeared on account of a “technical error” and eliminated them.
Movies demonstrating the problem present a full-screen unfold touting a 20% off Black Friday supply for Mirage, with a immediate to dismiss the advert or “purchase now.” The advert appeared almost definitely to seem when gamers tried to entry the map display of the affected video games.
Simply obtained an in-game commercial after I tried to go to the map from r/xboxone
“Our intention was to show a promotion for Murderer’s Creed Mirage as a part of the franchise information in the primary menu of different Murderer’s Creed video games,” Ubisoft said on Twitter by the official Murderer’s Creed account. “Sadly, this technical error precipitated the promotion to seem in certainly one of our in-game menus as a substitute.”
This is not the primary time this has occurred to an Murderer’s Creed recreation, both: in 2019, Kotaku reported on the same state of affairs the place advertisements for Murderer’s Creed Osyssey’s DLC stored popping up in-between in-game menu screens. Ubisoft said on the time that this was a glitch as properly.
I do not significantly love the way in which we see promoting on videogame title screens, however loads of builders and publishers do it. I launched Pathfinder: Wrath of the Righteous to screenshot its in-game information ticker (which normally factors gamers to new DLC packs) for example, and was greeted by a full-page unfold for Owlcat’s upcoming Rogue Dealer—just about the very same expertise as Ubisoft appears to have supposed with these Murderer’s Creed pop-ups.
The uneven rollout, coupled with the unfavorable press Ubisoft has gotten each occasions this occurred, leads me to consider it actually was a technical error and never an experiment with a brand new fashion of invasive promoting as some commenters on Reddit and Twitter allege.
It is occasions like these that I fondly recall the Warden’s Hold DLC for Dragon Age: Origins all the way in which again in 2009. Within the base recreation, with no DLC put in, an annoying little man would ultimately present up at your occasion camp with an enormous quest giver exclamation level over his head to let you know concerning the Warden’s Hold quest, and the one option to make him go away was to purchase the DLC. Levi Dryden, get the hell out of my home! I do not care about your silly household’s legacy.
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