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Replace 01/18/2024: Treatment Leisure has reached out to IGN to make clear the trademark dispute between it and Grand Theft Auto proprietor Take-Two Interactive, insisting “there may be nothing to see right here”.
Take-Two’s opposition of the brand rebranding, which bears similarities to GTA 6 developer Rockstar Video games’ personal brand, was simply an “preliminary formality”, the developer stated.
“There may be nothing to see right here – this was a dialogue between our groups that was resolved solely and amicably late final 12 months,” the developer advised IGN. “Sadly, it took somewhat longer to finish than we had hoped as a consequence of some vacation scheduling. The authorized submitting was merely an preliminary formality, and Treatment and Take-Two proceed to work collectively in partnership.”
Authentic Story 01/16/2024: Take-Two Interactive, the proprietor of Grand Theft Auto 6 developer Rockstar Video games, and Treatment Leisure, the studio behind Alan Wake 2, are locked in a trademark dispute over their R-depicting logos.
As first reported by RespawnFirst, Take-Two filed a trademark dispute towards Treatment in the UK over the rebranded brand it launched final 12 months. Its brand now solely depicts the letter R, or is usually styled with “Treatment” beneath, which Take-Two seemingly believes is just too just like Rockstar’s personal R brand.
The UK authorities’s web site lists each logos, obtainable right here and right here, as opposed, with Take-Two named because the opponent.
Treatment’s new brand was unveiled in April 2023 as a “refreshed visible identification” following its departure from being a developer identified for only one sport. The earlier brand referenced the studio’s first franchise Max Payne with a bullet, however Treatment has since developed the Alan Wake and Management franchises.
“The bullet within the letter R within the previous brand represented the period of Max Payne, however the Treatment of now’s a lot larger than a single sport; we now have an entire portfolio of video games, new and previous,” it stated in a weblog put up. “It was time to replace and redefine our visible identification to deliver extra consistency, showcase our evolution through the years, and higher categorical our imaginative and prescient of as we speak’s Treatment.”
IGN has requested each Take-Two and Treatment for remark.
What makes this trademark dispute much more weird is the actual fact Treatment and Rockstar Video games are working collectively on the Max Payne and Max Payne 2: The Fall of Max Payne remakes. The 2 events signed a brand new publishing settlement again in 2022 to remake the primary two Max Payne video games for PC, PlayStation 5, and Xbox Collection X and S, with Treatment dealing with improvement and Rockstar financing the mission.
Alongside its continued assist for the last decade previous Grand Theft Auto 5, Rockstar introduced Grand Theft Auto 6 in December 2023. The sport is not due out till 2025, however that hasn’t stopped followers (together with us) obsessing over each element of the trailer.
As for Treatment, the studio is presently engaged on a number of video games within the Management franchise after releasing its psychological horror journey Alan Wake 2 in October 2023. In our 9/10 overview of that one, IGN stated: “Alan Wake 2 is an excellent survival horror sequel that makes the cult-classic unique seem to be little greater than a tough first draft by comparability.”
Ryan Dinsdale is an IGN freelance reporter. He’ll speak about The Witcher all day.
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