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Netflix mentioned that consumer engagement with video games on the service tripled in 2023. Engadget: “[Despite] video games nonetheless being small, and definitely not but materials relative to our movie and sequence enterprise, we’re happy with this progress,” the corporate mentioned in its earnings report on Tuesday. For instance, the corporate pointed to the addition of the Grand Theft Auto trilogy to the service final 12 months, though it is not clear how a lot the trilogy, which solely arrived on Netflix on December 14, helped drive engagement within the last two weeks of the 12 months. Netflix mentioned that Grand Theft Auto has grow to be its “most profitable launch so far” by way of installs and engagement. It did not say how many individuals had downloaded the trilogy because it was launched on the platform, nevertheless. Some prospects had signed up for Netflix simply to play the Grand Theft Auto video games, the corporate mentioned.
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