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An analyst has predicted that Nintendo will “doubtless” value the upcoming Swap 2 at $399.
Joost van Dreunen, writer of ‘One Up – Creativity, Competitors, and the International Enterprise of Video Video games’ and co-founder of the Nielson-owned video games market analysis agency ‘SuperData Analysis’ has offered his reasoning for this prediction in his newest ‘SuperJoost Playlist’ e-newsletter.
In it, he states {that a} $399 value level would comfortably straddle the road between inexpensive and premium, positioning it under its direct opponents however above the present Swap.
“Based mostly on present market dynamics and platform positioning technique, Nintendo is more likely to value the Swap 2 at $399. It represents a crucial psychological threshold that balances premium {hardware} aspirations in opposition to mainstream market accessibility.
“At this value level, Nintendo would keep its conventional constructive margin on {hardware} whereas positioning the Swap 2 distinctly under rival premium gaming gadgets but above the unique Swap’s launch value. It indicators a significant technical development with out alienating its core household demographic.”
He additionally notes that at a time through which a possible commerce battle would possibly current some unlucky obstacles, Nintendo might be focusing extra on platform sustainability over uncooked unit economics. As such, its transfer to advertise backwards compatibility and a seamless transition from the OG Swap doubtless means the agency is leaning towards participant retention and software program attachment charges over quick console gross sales.
Nintendo’s skill to keep up premium value factors for its software program over a number of years implies that it does not must leverage Nintendo Swap On-line fairly as a lot as Sony and Microsoft do with their very own respective subscription companies. With the Swap 2 being backwards appropriate, Nintendo might be seeking to concentrate on maximising software program income and digital engagement over a a lot lengthier console lifespan, as evidenced by the Swap.
Lastly, Joost additionally mentions that PC handhelds just like the Steam Deck and Asus ROG Ally doubtless will not encroach on Nintendo’s territory a lot due to their larger value factors. He states that information suggests the viewers overlap between these gadgets and Nintendo is minimal due to the latter’s unique line-up of first-party video games, which means that almost all homeowners of premium PC handhelds doubtless keep a number of gaming platforms.
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