The final time the principle Battlefield sequence dabbled with a correct marketing campaign was all the best way again in 2013, when Battlefield 4’s single-participant dropped and underwhelmed just about anybody who laid palms on it.
I do know Battlefields 1 & 5 additionally had some single-participant stuff, however they have been extra of a tutorial, and I don’t ever wish to discuss Battlefield Hardline ever once more. So information that EA desires to return to the thought of some type of Battlefield marketing campaign is—bear with me right here—nonetheless a welcome one for followers, as a result of as undercooked as a lot of Battlefield’s tales have been, they’ve additionally been weirdly memorable? Like, I take into consideration this Battlefield 3 mission a lot:
This one too. Neither of them are significantly memorable from a gameplay perspective, however they have been nonetheless fantastic technical showcases to blast via a few occasions:
There’s additionally fondness for the Dangerous Firm spin-off video games. Anyway, earlier right now the Battlefield crew tweeted that there’s a brand new studio at work on “a story marketing campaign” expertise for the sequence, earlier than having to shortly make clear that that is an all-new factor, and never part of Battlefield 2042:
Ridgeline Video games, this new studio, is being led by Marcus Lehto, one of many co-creators of Halo, and an accompanying weblog submit says:
Marcus will convey his lengthy legacy of making fascinating worlds and gripping narratives to Battlefield. Backed by a world-class crew, he’ll be main the cost to develop a story marketing campaign set within the Battlefield universe that can interact followers in new and thrilling methods whereas remaining true to the basic parts of the sequence.
G/O Media might get a fee
It’s humorous that, for all of the shit the sport has eaten, Battlefield 2042 was maybe probably the most fertile floor for a single-participant expertise in sequence historical past. Its imaginative and prescient of a climate-ravaged world, and armies made up of refugees fleeing the devastation, set it aside from the standard “US navy vs [bad guys]” premise of most different fashionable shooters. It’ll be fascinating to see what they provide you with as an alternative, then, particularly since they’re being so bizarre about calling it a “marketing campaign expertise” and never simply “a brand new online game.”
