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EA Opens New Studio, Ridgeline Video games, To Develop ‘Narrative Marketing campaign’ Set In Battlefield Universe

ashwin36 by ashwin36
September 10, 2022
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Battlefield narrative campaign universe Marcus Lehto Ridgeline games

  Following the <a href="https://www.gameinformer.com/overview/battlefield-2042/battlefield-2042-review-the-battle-of-the-bugs" goal="_blank" rel="noopener">rocky and bug-filled launch of Battlefield 2042</a> final yr, EA introduced that Respawn’s <a href="https://www.gameinformer.com/2021/12/02/respawns-vince-zampella-becomes-head-of-battlefield-amidst-wider-franchise-changes-that" goal="_blank" rel="noopener">Vince Zampella was named as the pinnacle of the Battlefield franchise</a> amidst wider franchise adjustments&nbsp;that embrace the creation of a Battlefield universe. Then, a couple of months later, EA introduced that <a href="https://www.gameinformer.com/2022/03/24/next-battlefield-enters-pre-production-valuable-lessons-were-learned-from-battlefield" goal="_blank" rel="noopener">its subsequent Battlefield sport had entered pre-production</a> utilizing “useful classes” discovered from Battlefield 2042.&nbsp;

Whereas precisely what the subsequent Battlefield sport is stays confirmed, a brand new Battlefield-centric weblog submit from chief expertise officer of EA Byron Beede and the Battlefield group sheds new mild on a chance. The following sport may be a narrative-focused one set within the Battlefield universe. 

“Lots of you understand that Marcus Lehto joined the group earlier this yr,” the weblog submit reads. “At present, we introduced the title of his new Seattle-based studio, Ridgeline Video games. Marcus will deliver his lengthy legacy of making fascinating worlds and gripping narratives to Battlefield. Backed by a world-class group, he’ll be main the cost to develop a story marketing campaign set within the Battlefield universe that can interact followers in new and thrilling methods whereas remaining true to the traditional components of the sequence.” 

As you’ll be able to see, the weblog submit doesn’t point out that Lehto’s narrative sport is the subsequent Battlefield, however it’s a chance, as is a brand new multiplayer-focused venture like Battlefield 2042. Solely time will inform. 

There’s much more within the weblog submit, together with the announcement that inventive director Lars Gustavsson, who has been with the franchise since its begin greater than 20 years in the past, is leaving EA, so remember to head there to get the complete rundown. 

Are you excited a couple of narrative-focused Battlefield sport? Tell us within the feedback under!

Supply: Sport Informer



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Tags: BattlefieldCampaignDevelopGamesNarrativeOpensRidgelinesetStudioUniverse
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