Effectively-known worldwide as a robust automotive producer, Ford Motors has made an fascinating foray into the metaverse this week.
In keeping with the US Patent and Commerce Workplace (USPTO), the corporate has formally filed 19 trademark functions for its fashionable automotive manufacturers. The choice comes within the wake of large layoffs all through the corporate to chop prices and get again into the inexperienced after a brutal lockdown.
Consequently, the choice to enter the metaverse seems to be one of many methods the producer goals to recapture the initiative and mitigate losses by attracting the curiosity of youthful, extra technically savvy prospects.
Wanting deeper into Ford’s patent functions, the corporate goals to supply a variety of its Sports activities Utility Automobiles (SUVs), vans, vehicles and vans as textual content, artwork, video and audio NFTs.
Ford Motors within the metaverse: rolling out digital / leisure providers.
As a part of these patents, Ford Motor may also be capable to monetise its digital autos as playable belongings inside digital worlds, together with numerous equipment for his or her respective automotive fashions.
Leveraging Augmented and Digital Actuality (AR / VR), Ford Motors goals to assist on-line automotive exhibitions for would-be automotive collectors.