Abstract
- Blackpink involves KartRider: Drift with specifically designed characters, karts, and cosmetics
- Mainstream collaboration goals to catapult the KartRider franchise to new gamers
- Interview with KartRider: Drift director Jaewoo Search engine optimization to debate the why, how, and what of the collaboration
The Kartrider franchise is sort of 20 years previous, and what higher strategy to have fun than with the largest collaboration the sequence has ever seen, with Blackpink getting into the fray in KartRider: Drift?
That’s proper, Okay-pop sensations Blackpink are becoming a member of KartRider: Drift for Season 5, hitting the tracks and burning rubber with a Blackpink collab unique supercar. From headlining Coachella music pageant to hitting no 1 on the UK and US album charts, Jisoo, Jennie, Rose, and Lisa have finished all of it. And now, they’re donning racing gear in KartRider: Drift.
To mark the event, I spoke to the director of KartRider: Drift, Jaewoo Search engine optimization, to get a little bit of perception into the pondering behind the collaboration.
Behind the Scenes
Getting some of the common Okay-pop teams on this planet concerned in your sport is not any simple process, so the success of the collaboration actually reveals simply how far the franchise has come.
“As the unique sport was beloved by gamers for a very long time, we’re at all times excited about what collaborations would supply customers with new sorts of enjoyment,” Search engine optimization says. “The big reputation of the sport in Korea, together with the worldwide superstardom of Blackpink, affords the right alternative to unfold the KartRider: Drift phrase all over the world. The worldwide viewers actually resonates with the phenomena of Blackpink. The truth that the sport IP is beloved by so many individuals in Korea was the inspiration to creating this collaboration occur.”
The Design Course of
From there, it’s all in regards to the teamwork between the associate and the KartRider: Drift workforce. Search engine optimization says there’s lots that each groups must get proper, from the deal being signed proper as much as seeing Blackpink in-game.
“As soon as a collaboration associate is chosen, we create in-game property comparable to characters and karts by way of a collaborative course of involving planning, artwork, enterprise selections, and advertising materials to make sure that the property are created in a method that makes use of the associate model’s picture and strengths, and blends seamlessly with KartRider: Drift.”
It isn’t nearly creating a few characters and karts, although. To deliver Blackpink to life in KartRider: Drift, the workforce needed to dig deeper into the person personalities of the band members. That’s what drew followers to Blackpink, in any case.
“We didn’t simply create sport characters much like every Blackpink member,” Search engine optimization explains. We labored arduous to investigate their traits, habits, mannerisms, and tastes in order that we are able to incorporate them into the sport characters.”
There additionally must be fixed contact with YG Leisure, the IP holder, to make sure that KartRider: Drift is creating the characters, karts, decals, emotes and different property in accordance with the unique Blackpink imaginative and prescient, too. It takes lots to signify pop stars correctly, so with this specific collaboration, communication is essential.
Blackpink in-Sport
So, how does the largest lady group on this planet really look in KartRider: Drift? As talked about, the workforce labored arduous to get not solely the model of Blackpink proper, however the vibe, too.
Right here’s the way it got here out. Fairly good, proper?
The Way forward for Sport Collabarations
With Blackpink coming to KartRider: Drift, the one different query is what may probably be subsequent for the franchise? Search engine optimization isn’t giving too a lot away, however we hope to have the ability to share extra thrilling partnerships going ahead.
“For KartRider: Drift, the right collaboration is one that may be loved by as many gamers as potential that love the sport. Simply as the unique sport typically collaborated with well-known manufacturers, KartRider: Drift, is at all times open to collaborating with manufacturers which are acknowledged within the world market,” Search engine optimization provides.
“We’re at all times looking for acknowledged world manufacturers to work with, so keep tuned for what KartRider: Drift has in retailer going ahead.”
Play KartRider: Drift without cost now for cross-platform karting motion with Blackpink!
KartRider: Drift
Nexon America
KartRider: Drift is the one on-line free-to-play, cross-platform kart racer with deep kart and character customization in gorgeous high-definition and vibrant Dolby Atmos®. Eight gamers can race on-line in as much as groups of 4 and face off in merchandise or drift centered races with karts and characters you personalize.